Jason Berns is the Vice President of Marketing at Constellation and is in charge of the segmentation, product, and pricing strategy across 3 brands within the Mass Markets portfolio. He is responsible for the company’s consumer facing digital assets and the digital marketing strategy which includes paid search, natural search (SEO), and social media, along with the forward looking digital roadmap. As the head of the Business Analytics and Insights team, he additionally is accountable for voice-of-customer programs, advanced behavioral analytics, profitability analysis and optimization.